"Bob Mann"
Bob Mann

This video, one of many featured on Google’s Business Channel at YouTube.com, does a good job of explaining the potential value of using AdWords “cost-per-click” advertising for your business.  It’s a little long at 15-1/2 minutes, but fortunately the “cute dog” portion comes near the beginning when they interview the owner of the “Happy Hound” dog day care center in California.  So even if you don’t care about AdWords, I think that segment will bring a smile to your face!

Of course, since this is an advertising piece created by Google, it certainly doesn’t tell you everything  you need to know about how to win at the AdWords game, which has definitely become more challenging in the last few years.  But because Google’s revenue from AdWords depends largely on their advertisers’ success, once you’ve opened an AdWords account they do provide a lot of training and support to help you succeed.  They don’t necessarily cover everything you should know, and it helps to have an AdWords expert like Greg Cesar (see www.TheAdwordsDominator.com) on your side who does not work for Google.  But either way, it’s well worth taking the time to educate yourself on how to play the AdWords game correctly so that you can increase the odds of having a profitable advertising campaign. Unfortunately, most people who give it a try do not fare very well because they don’t take the time to learn—which is a shame, because Google’s tutorials are free (and so is setting up an AdWords account;  you only start paying when people start clicking on your ad—i.e., when you start getting results).

Which reminds me again of something that I often forget—the unbelievable wealth of absolutely free information that exists on the Internet, no matter what subject you might want to learn about.   I think too many of us (and I am guilty of this myself) still want to pretend that it’s “too much trouble” to expand our knowledge about this or that…..when, in fact, it couldn’t be easier.  We have, at our fingertips, a free and lightning-fast resource for information that people in the past (from the beginning of human civilization up until about 25 years ago!) couldn’t have imagined in their wildest fantasies.  And already we seem to be taking it for granted, as if it’s always been around!  What’s wrong with this picture?!

Anyway, enjoy watching the “Happy Hound” story and think about using Google AdWords for your own business if you’re not already doing so…..

Copyright © 2010 by Bob Mann